Why your business should be online


blogpost3The world is experiencing a great shift in the economy. Dot com companies have been able to show that they can perform better than brick and mortar companies. Thousands of businesses each day seek to make an impact upon the digital world. If the data is not enough to convince you that Digital business is the way to go then we share some of the reasons why it’s necessary to have an online presence.

1) New Economy

Internet has created an entire new way of conducting business. Dot com companies have the highest number of billionaire in the world. Due to their ability to grow at a rapid scale and requiring very little investment they have become a great source of investment for people around the world. Companies like Google, Facebook, twitter and Reddit that were born digitally have become some of the largest businesses in the world.

2) An amazing platform

Businesses need consumers to grow and internet has billions of users every day, which provide a huge audience for the businesses to attract customers from. The amazing platform of internet helps the businesses to transcend their physical borders and achieve greatness throughout the world.

3) Image

Whether you sell physical goods or make your living by providing valuable services it is important to create an online presence. Research reveals that 90% of the Americans rely on search engines like Google to look for products and services. In such a case not having an online presence can deprive your business of a huge growth opportunity.

5 Best YouTube Channels for Marketers


blogpost2The internet is filled with blogs that provide educational material about digital marketing, but most aspiring digital marketers fail to use an amazing resource called YouTube. The video sharing website provides a humongous collection of instructional videos that can help you grow as a marketing professional. Below we share some of the most useful channels for digital marketers.

1) Web Marketing Today

Link: http://www.youtube.com/user/webmarketingtoday

On this channel you would be able to find hundreds videos about SEO, Analytics, lead generation and monetizing your blogs. The channel provides a step by step visual guide to help you and your business grow.

2) Boxcar Marketing

Link: http://www.youtube.com/user/boxcarmarketing

If you don’t have the luxury of sitting in front of your computer screen or smart devices to enjoy step by step instructional videos then this channel is a perfect fit for you. Box Car Marketing contains amazing 1 minute videos that contain very useful tips and how to about different aspects of digital marketing.

3) Local Marketing Source

Link: http://www.youtube.com/user/localmarketingsource

The other two channels that we have mentioned above take a more international approach towards marketing, but if you are seeking to establish your business in the local marketing niche then this channel is for you. Run by Scott Gallagher who shares great tips about making it big in the local market.

4) AMA Marketing

Link: http://www.youtube.com/user/AMAmarketing

Official channel for the American Marketing Association, it is a great place to remain abreast about the new trends and happenings in the world of digital marketing. The channel provides amazing tips to stand out in the American marketing circle.

5) Marketing Beyond Ads

Link: http://www.youtube.com/user/MarketingBeyondAds

This channel complete focuses upon establishing your marketing business. If you are unsure where to begin in order to start your marketing business then going through the 2 minute long videos on this channel can help you immensely.

4 Digital Marketing Websites You Should Follow



Staying aware of all the changes and trends in the digital marketing world can be extremely exhausting. Digital marketing is growing at a rapid scale and there are millions of resources online that contribute to the complex and exciting world of digital marketing.

In such a case it is extremely important to hitch your ship with quality and experienced marketers that can share great tips, tricks and new happening in the world. Below we share some of the most amazing digital marketing blogs that can help your awareness grow about the world of digital marketing.


Bizcommunity is known for sharing an extensive range of news, information and resources for digital marketers. It is considered to be one of the most iconic blogs in the world of digital marketing. If anything new is happening in the world of digital marketing then bizcommunity is the place to find about it.


Memeburn is an extremely intuitive blog that shares all the trends in the market. Whether you are working at a local or international scale this blog would provide you with all the essential information required to make it in the world of digital marketing.


If you are trying to learn the ropes of the digital marketing and SEO optimization then this site is certainly for you. Moz Packs a ton of instructional videos, how to tutorials and a horde of other resources to help you grow as a digital marketing professional.


If you have not heard about Mashable then you are missing a huge chunk of information from the digital world. The blog has attained the position of leadership through its story telling capabilities. Mashable is a one stop resource to find the information all that is important and current in the world.

Five Ways Plumbing Companies Can Market Their Services Online

As a plumbing company, your business has probably received lots of referrals over the years from the friends and family of your satisfied customers. While word of mouth is a great channel through which you can acquire new customers, many people are now turning to the internet for recommendations and to find what they need. With the web taking center stage, it has become an incredibly valuable marketing tool for businesses, including plumbing companies.

If you are new to the internet marketing scene, it is highly likely that you are wondering about what to do and where to start. The most important thing when it comes to online marketing is to ensure that you make it easy for people to find your business. In this article, we will be discussing ways plumbing companies can successfully market their services online to gain more visibility.

Social Media

plumberSocial media sites are a great avenue to communicate and relate with potential customers. With so many people using sites like Facebook and Twitter to stay in touch, these sites provide the perfect platform to reach out, relate, and interact with potential customers near you. At the same time, social media sites are perfect for niche businesses like plumbing companies as they offer them a chance to share links and resources that can assist customers. As a plumbing company looking to be found, consider using social media to market your services.

Get More Involved In The Community

Not so long ago, all a plumbing company had to do was look for advertising space on local papers and other print publications. Today, however, doing this will not cut it, and the only way out is to get more involved with other websites to gain more traction. To become more visible, it is advisable that you consider finding forums where people are asking common plumbing problem questions and answering them. Doing this will show that you are a professional who knows what they are doing work and who can depend on. When commenting, mention your company’s name somewhere, and where necessary, include a link to your website (but don’t overdo it – let be an occasional thing).

Write And Maintain A Blog

As a plumbing services provider, it is important to ensure that your company’s website is more than just a place where your customers find a list of the services you offer and your contact information. Your site should also provide useful plumbing information and tips that they can use. And this is where blogs come in handy. A blog will make it easier for you to share valuable information with your customers; and if this information proves to be helpful to them or helps them understand your business better, then you are easing things for yourself by creating a customer base that is well-informed. Of all internet marketing ideas, maintaining a maintaining a blog is the only one that lets your clients and audience hear from you directly – and that’s a good thing because the more they hear and learn from you, the higher the chances that they’ll recommend your services to others.

Email Lists

Do your best to get your customers’ and visitors’ email addresses, then create and send them monthly or bi-monthly newsletters. In these newsletters, provide little informative how-to articles, share links, and talk about your business. By offering your readers useful information, the more likely it is that they will read your emails instead of automatically throwing them into their spam folder.

Create Videos

Another great way to market your company online is to create informative videos of what happens when one does not fix a problem as soon as it crops up, how to deal with plumbing problems, and how to fix them. Once you have done that, post them on YouTube, embed them on your website, link them on Twitter and Facebook, and consider sending an email with a link to the video to your email list. This will show that you are professional plumbing business and will let people know what they should expect under different circumstances.

Following the above tips should make it easy for you to gain the visibility and chatter you want online. Therefore, consider doing the things mentioned here and you are guaranteed of results in no time at all.

How Much You Can Expect To Pay For SEO Services

SEO Search Engine Optimization, Ranking algorithm

Nearly all current businesses today would like to establish their businesses online to expand and reach the right type of audience. Whether you are in the planning stages of setting up your business online, or you have an existing business that you would like to upgrade, SEO is of great importance. Without SEO, you will not be able to drive traffic to your existing or newly launched website. Search Engine Optimization is used for assisting your business in gaining visibility between all the search engines as well as driving traffic that is organic directly to the website.

How To Use SEO For Your Website

Search engine marketing, unfortunately, cannot be performed if you do not have the correct preparation and planning strategy in place. SEO requires that you are educated and have the know-how of the various techniques used for search engine optimization. Therefore, it is best rather to consult with a professional Search Engine Optimization Company that offers experienced services. Once you know about the significance involved in outsourcing, expenses involved in hiring such a company will be of importance to you.

How Much Should You Be Paying For SEO Services?

The answer for SEO services will depend on various factors. For instance, your budget, your website and business size, and the specific type of service you require. Some of the superior SEO enterprises charge a great deal because they recruit professional and experienced employees to complete such tasks. These companies charge in the regions of $500 up to $5,000 which will all be dependent on the types of services chosen.

Payment Models For SEO Services:

Monthly Retainer

When choosing to pay for SEO services on a monthly basis, the costs will be in the region of $750 up to $5,000. Many companies offer the monthly fee due to the constant changes that search engine optimization undergoes. This means that constant performance is required to achieve desirable results.

Hourly Consultation

If you prefer to choose an hourly consultation, you will be paying your chosen service provider for each hour of work performed. You can expect to pay anything from $50 up to $300 an hour. Many companies choose this option so that they can track the performance and work delivered.

Project Based Costs

Many service providers will offer a service based on a particular project for businesses. If you have a new business, and you would like to test out an online variant, you can choose one project to work on. This type of service will cost around $500 upwards for website-content-audit, $500 upwards for a link-profile-audit and $500 upwards for a social-media-site setup.


Immediate Results

This is a very important consideration that involves that no service provider for SEO will be able to guarantee or provide you with instant results. With millions upon millions of websites who are already working at reaching the top results on various search engines, such fluctuations, and competition it is only possible to see your desired results after two months.

Google Number 1 Spot

Not even one service provider will ever be able to guarantee your business a top position on Google search engine. Whether the service provider is affordable or expensive. The reason they cannot provide this guarantee is due to the constant fall and rise in this particular industry.

Do a bit of research before you decide which SEO service provider can match up with your requirements. Choose a company that will be able to provide you with constant customer service in order to attain your desired results.