As a plumbing company, your business has probably received lots of referrals over the years from the friends and family of your satisfied customers. While word of mouth is a great channel through which you can acquire new customers, many people are now turning to the internet for recommendations and to find what they need. With the web taking center stage, it has become an incredibly valuable marketing tool for businesses, including plumbing companies.
If you are new to the internet marketing scene, it is highly likely that you are wondering about what to do and where to start. The most important thing when it comes to online marketing is to ensure that you make it easy for people to find your business. In this article, we will be discussing ways plumbing companies can successfully market their services online to gain more visibility.
Social media sites are a great avenue to communicate and relate with potential customers. With so many people using sites like Facebook and Twitter to stay in touch, these sites provide the perfect platform to reach out, relate, and interact with potential customers near you. At the same time, social media sites are perfect for niche businesses like plumbing companies as they offer them a chance to share links and resources that can assist customers. As a plumbing company looking to be found, consider using social media to market your services.
Get More Involved In The Community
Not so long ago, all a plumbing company had to do was look for advertising space on local papers and other print publications. Today, however, doing this will not cut it, and the only way out is to get more involved with other websites to gain more traction. To become more visible, it is advisable that you consider finding forums where people are asking common plumbing problem questions and answering them. Doing this will show that you are a professional who knows what they are doing work and who can depend on. When commenting, mention your company’s name somewhere, and where necessary, include a link to your website (but don’t overdo it – let be an occasional thing).
Write And Maintain A Blog
As a plumbing services provider, it is important to ensure that your company’s website is more than just a place where your customers find a list of the services you offer and your contact information. Your site should also provide useful plumbing information and tips that they can use. And this is where blogs come in handy. A blog will make it easier for you to share valuable information with your customers; and if this information proves to be helpful to them or helps them understand your business better, then you are easing things for yourself by creating a customer base that is well-informed. Of all internet marketing ideas, maintaining a maintaining a blog is the only one that lets your clients and audience hear from you directly – and that’s a good thing because the more they hear and learn from you, the higher the chances that they’ll recommend your services to others.
Do your best to get your customers’ and visitors’ email addresses, then create and send them monthly or bi-monthly newsletters. In these newsletters, provide little informative how-to articles, share links, and talk about your business. By offering your readers useful information, the more likely it is that they will read your emails instead of automatically throwing them into their spam folder.
Another great way to market your company online is to create informative videos of what happens when one does not fix a problem as soon as it crops up, how to deal with plumbing problems, and how to fix them. Once you have done that, post them on YouTube, embed them on your website, link them on Twitter and Facebook, and consider sending an email with a link to the video to your email list. This will show that you are professional plumbing business and will let people know what they should expect under different circumstances.
Following the above tips should make it easy for you to gain the visibility and chatter you want online. Therefore, consider doing the things mentioned here and you are guaranteed of results in no time at all.